OPINION: Understanding Brand Image and Influence

Branding is the process of creating a strong, positive perception of an individual or organization in people’s mind by combining elements such as logo, design, objective statement, achievement, and a consistent theme throughout all marketing communications. Highlighting the three major types of branding that can be leverage on; Product Branding:Product branding is a symbol or… Continue reading OPINION: Understanding Brand Image and Influence

SOUTH AFRICA: Investing In Country’s Economy

According to the survey carried out by The Economist Intelligence Unit, South Africa is rated exceptionally high, an important reason for this is that the country’s exchange rate has stabilized strongly against other currencies; particularly as the living standards and first world infrastructure in the nation has increased. Although the currency has strengthened against the… Continue reading SOUTH AFRICA: Investing In Country’s Economy

Africa Set To Take The Lead On Consumer Market Growth

The African consumer market scene is definitely fast growing and quickly climbing the ladder of urbanization. Africa is set to take the lead on consumer market growth; the continent is fast becoming the home of many of the world’s biggest opportunities. However, some parts of the continent more than others present a more promising business… Continue reading Africa Set To Take The Lead On Consumer Market Growth

NIGERIA: Real Estate Investors Expect Windfall Profit In 2019 After Records Of Losses

Available statistics indicate that the Nigerian real estate sector is currently experiencing a decline which is propelled by low bank credit. According to reports, in the year 2015, the sector had an apportioned Q1 credit of ₦615 billion, the credit in the Q2 of the same year took a fall to ₦548.2 billion, however, according… Continue reading NIGERIA: Real Estate Investors Expect Windfall Profit In 2019 After Records Of Losses