Mr Carlos Ahenkorah; Ghana’s Deputy Minister of Trade and Industry, has called on local manufacturers across the nation to pay detailed attention to the packaging of their products to ensure their market visibility and viability. He made the statement at the launch of Ghana International Trade Fair 2019 on Wednesday 12th 2018 in Accra, Ghana.
The minister who made the call stated that manufacturers need to pay a little more attention to packaging and modelling for the effective sales of made in Ghana goods. The Minister said, “This is because the massive industrialisation drive by the government means that there must be a way to dispose of the products, therefore, packaging must be done well,”.
He further added that the government has a role to play in ensuring the success of such demand, hence the government would engage manufacturers in workshops to train them on the need to do proper packaging of their products.
The fair which will be organised by the Ghana Trade Fair Company Limited (GTCL) and has the support from the Ministry of Trade and Industry will host more than 600 local and foreign exhibitors which will be participating in it.
According to the minister, the 23rd Ghana International Trade Fair is scheduled to kick off from February 28 and run through to March 11, 2019.
The minister also noted that Conferences and entertainment programmes will also be organised alongside the event to promote networking and partnerships.
The Ghana International Trade Fair 2019 is tagged: “Made in Ghana, Globally accepted.”
The minister also pointed out that that the exhibition is being held in line with the government’s strategic plan to promote domestic trade, adding trade is the key and determinant of the major drivers for industrialisation in the country.
According to him, the fair will also reduce the dependency of the nation on foreign products and imports, with the sole aim of increasing the export of local products in the country.
He further added, that “One way to push up the interest of domestic trade is to improve upon our retailing infrastructure to influence people to buy the products we showcase,”.
Dr Agnes Adu who is the Chief Executive Officer (CEO) of the GTCL, after highlighting the activities of the fair, said “There would be conferences and incubator platforms that would connect small businesses to seasoned CEOs who would help the companies to properly plan and market their products and services to the global market,”.
She further pointed out that the fair presented a unique opportunity for business owners to showcase Ghana’s domestic products and services to the world.